If you are wondering what the difference between Google Maps and Google Places is – here’s the quick answer. The former is a mapping service to easily locate your local business with Google’s online maps while the latter is a more detailed listing of your local business.
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It is suggested that instead of just using the Google Maps, local businesses should opt for an optimized listing in Places. It’s a free service for local businesses to create their profile including all pertinent information necessary to attract your target market, get themselves listed and have their location marked on Google Maps service.
When you want to appear in the front page of the Google search engine when your target traffic conducts a local search, you should make it a point to have an optimized business listing in Places. You will find it simple and easy to have your local business listed in Places.
An optimized listing in Google Places will go a lengthy, long way for your business. It is proven to be an effective traffic generator and the traffic that you will be able to get from Places is the kind that actually converts. It helps to include as much as possible location particular information in creating your listing.
You also have to ensure that all the information you have included in your listing are accurate and reliable. With an optimized business listing in Places, you are assured that every time an online user looks for products or services that are covered by where you are, your business gets to appear on front side page at the top position from the search results.
Another difference between Maps and Places is that the latter is an interactive method where your customers get to leave reviews about how satisfied they are doing business with you. The more testimonials you earn on your list, the more favorable it is to your Google ranking.
One important aspect in using Google Places is for you to build your info based on the right keywords that your target traffic use to discover your business online. When you have determined the right keywords to use, now you can build your local business listing optimized for Places.