How to Use Instagram to Market a Real Estate List

Instagram’s simple platform and focus on pictures makes it the perfect app for real estate agents to share their listings. However , agencies who aren’t familiar with the platform might not know what kinds of pictures to post. Just posting a photo of your listing with the address and a description isn’t likely to get much attention. You need to produce a story around the listing and share multiple photos to tell that story.

The simplest way to start “Instagramming” your listings is to use Instagram during an open house. Listed here are 7 different pictures you can take to produce and share your open house story.

Start with a selfie

A “selfie” is a photo that you take of yourself.
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Take a selfie in your car, in front of the sign or by the front door. Caption it with something like “Excited to host an open house in 12345 Main Street. ”

Your favorite room

Take a photo of your favorite room in the house. In the caption, get a followers to imagine life in that room. For example , if your favorite room may be the bathroom with the huge soaking tub, say something like “Can you think about coming home from a hard day’s work and getting to soak within this tub? Glorious! ”

Your favorite outside feature

Photograph your favorite outside room. Again, get your followers to imagine on their own living there. “Check out this particular built in BBQ. Would you love to web host summer BBQs at this home? inch

Give a shoutout to other agents

The shoutout is a social media referral. If a real estate agent you know comes by the home with clients, snap a picture with them and give them a shoutout in the caption (be sure to use their particular Instagram handle if they have one. ) Your caption could read something like this “Look who stopped by my open house today! Nice bringing your buyers @realestateagent. inch

Share your “to-do list. inch

Write or type a list of things you need to do to prepare for the open house then post a picture. This gives individuals an idea of the services you supply when hosting an open house. You may also share the owners to do list to teach people on how they should prepare for an open house.

Tools of the Trade

Would you always bring a specific water bottle to open houses? Do you often cook cookies or bring a classic vase of flowers? Lay out your items and snap a photo. The caption can read something like “Here’s my open up house survival kit! ”

Get the owners in on the fun

If the homeowners are around, take a photo with them. Tag them and ask them to discuss the photo on their Instagram and to tag you!

Instagram is easy to use and the perfect platform for real estate agents who are unfamiliar with social media but wish to use it to market their listings. With a few clicks of your smartphone digital camera and some witty captions, you’re following buyer could be one of your Instagram followers.

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