A good deal with digital signage isn’t simply a matter of reducing the environmental effect of your messaging.
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Replacing traditional signals -whether motivated out of a concern for your environment or simply to communicate a lot more effectively- makes good business feeling. To the uninitiated, that statement might be a bit surprising. But for those with encounter communicating with both digital and imprinted signs it should quickly become apparent exactly why the reasons to do the green point and select digital signage as a marketing communications medium is also a sound business choice.
In a past blogs, I listed the benefits to the environment of selecting to communicate via digital indications rather than with traditional printed indicators. In this column, I wish to explore some of the real business benefits organizations can realize by going green with electronic signs.
Cost savings: Could it really be cheaper to replace environmentally unfriendly printed signs with the greener alternative associated with digital signs? Absolutely! Depending upon the type and quantity of printed signs being replaced, it is possible for a digital signage system to pay for itself in less than two years. For example , a casino that depends on lots of backlit transparent signs can reach break even in even less time by replacing them with digital symptoms. In this instance, the sheer quantity of signals needed to tell patrons about often changing entertainment acts and special offers along with the expense of the backlit signs medium make selecting digital symptoms a financially wise decision.
When it comes to the environment, digital signs can be updated frequently with powerful text, images as well as video, and they also eliminate the need to produce the transparent plastic film plus specialized inks required to print backlit signs and solve the question of proper disposal before it’s even raised. Obviously, the specific type and expense of printed signs in use will impact when the financial break-even point is reached by choosing the digital alternative as well as the specific environmental consequences.
Message per meter: Closely related to the cost benefit of digital signs vs . printed signs can be something I’m dubbing “message for each meter. ” Digital sign systems have an innate ability to playback multiple pages -one after another- within an endless sequence just as a TV channel plays back a ceaseless selection of entertainment, commercials, news and other content.
That ability means the theoretically unending sequence of desired messages can be played back on the digital sign network. It’s almost silly to conjure up just how printed signs would do something similar -wallpaper the entire planet? Clearly, with regards to the number of messages communicated per meter (or whatever unit of measurement you desire) of space, electronic signage wins hands down thanks to the component of time.
From the perspective of being eco-friendly, winning the “messages per meter” crown makes digital signage an environmentally friendly alternative. From a business perspective, the ability to playback the sequence indicates more goods and services can be promoted per unit of wall space, which should positively affect sales.
Improved workforce productivity: Whether it’s printed or digital signage, there is a pretty well established workflow to a given message. The former requires transportation of people and actual end item at several points in the process. As soon as paper stock arrives at a printer till the time someone in an company -or an outside contractor- actually weighs the finished printed sign, the transport never ceases, and neither does the carbon footprint associated with that process.
On the other hand, the electronic signage workflow is far more efficient. There literally is zero transport of physical media and people necessary between the point of origination of a digital sign page and exactly where it’s displayed. Cutting out all of “the middlemen” needed from concept in order to delivery in a print workflow can make digital signs an attractive alternative from the productivity point of view, and reducing the particular transport of people and materials can make digital signs the greener option.
Add to the efficiency equation the ability associated with some digital sign software applications in order to extract specific information from existing databases and facilities management software packages to automatically create digital signs pages, and the positive impact digital signage can have on the productivity of an organization becomes even clearer.