This week, I, along with other professionals, gathered at a trade conference session to discuss the significance of a strong social media presence in marketing and advertising. More than once, the conversation turned from tactical tips to an overall ‘why. ‘ Even in the face of countless statistics about social network usage, trends within mobile Internet usage and social-based conversion rates, there were a few blank stares and confused looks.
The thing is, in case you are not actively engaged, you’ll never actually, truly, fully understand the ‘why’.
Posting to Facebook, sharing articles upon Twitter, reviewing restaurants or shops, chatting with people I’ve never actually met about common-interest topics… We don’t think need to think much about it – it is just a part of my every experience. It’s habit. I reside social media, and I’m not alone. You will find millions of us.
Why are so many of us living social media? What are we getting out of all of this reading, sharing and discussing?
If you have any thoughts relating to in which and how to use smm panel, you can call us at our own web site.
Why do ‘social media junkies’ find it so strange when we hear people say there is no value in our activity?
The ‘why’ is about constant learning. It’s about discoveries. It’s about thinking about things in new ways. It’s about supporting plus recommending the companies and brands we love. It’s about having instant access to just about anything we want to learn about. It’s about conversations about activities and news happening right now… This particular very minute. It is about ongoing relationships long after we’ve moved away, and finding people we such as where we are now. It’s about listening to people who inspire us, and trying to inspire those with whom we share. It’s about information, contacts and emotion.
No amount of stats, no chart-filled PowerPoint or board of marketing experts can make you a believer. You can’t claim to understand how functions, or wrap your head around actual ‘why’ unless you’re a part of this.
And if you’re not a part of it, and you don’t really ‘get’ it, how can you ever effectively use it as a promotion? How can you ever be genuinely excited about your campaign?
Want to be a better social media marketing marketer? Start living it.
“The most successful marketer becomes part of the lives of their followers. They follow back. They wish happy birthday. They handle problems their customers have with products or assistance. They grow their businesses plus brands by involving themselves in their own communities. ” – ~ Marsha Collier