In order to find the best digital marketing agency, very first, we need to understand “what is digital marketing”, “will digital marketing benefit your business” and answer the question “how do I get more leads regarding my business? ” – which should be the purpose of any marketing.
Exactly what Digital Marketing Agency?
The book definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including cell phones, display advertising, and any other digital medium. So simple to summarise in a single sentence, yet it can be a complicated process to get right and to ensure that all your digital marketing is working together, not as silo activities. This is where the experience and experience of the best digital marketing and advertising agencies can be hugely beneficial.
Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a couple of years ago people would go to a personal computer to search for a product or service, these days people are connected to the internet all day, daily and “live online”. Looking for details, a product or service is as simple and quick as searching on a laptop or computer at the job or picking up their mobile telephone or tablet. Digital marketing targets getting your information, products and services in front of individuals when they are looking online. The best digital agencies understand the buying process of your own products and services and ensure that your information is definitely prominent to the potential customer at the appropriate time. In the digital marketing planet, the various stages of the buying procedure i. e. research, consideration and purchase are called “micro-moments” and the very best electronic marketing agency will present the relevant information, service or product at the targeted time in the buying process.
Whilst some electronic marketing agencies will also create plus manage traditional advertising or business marketing, such as newspaper advertising, expert digital marketing agencies will concentrate on online marketing as opposed to “marketing companies” that commonly concentrate on TV, radio and print marketing.
Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, frequently instant, and reliable way of obtaining leads into your business and driving up revenue. The very best digital marketing and advertising agencies will manage all of the digital advertising based on return on investment (ROI) making sure the leads generated are at a cost that makes business sense and increases profit levels. Digital marketing may benefit your business and answers problem “how do I get more leads to get my business”?
Digital marketing, occasionally referred to as website marketing, can be broken down in to a number of important features and providers:
Search engine optimisation, most commonly cut to “SEO”, is the process of getting your website found on search engines like Google when people create a search relevant to your business, services or products.
Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the search terms people use (often referred to as “keywords”) to look for them in Google.
SEO requires experience and knowledge of how Google reads your website. Exactly what messages and information you want Search engines to read for a webpage or site and knowing where to place that information so search engines can find it. A good SEO company will have a proven history of ranking websites high in the search results.
SEO works best when the proven ways of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this is the “near me” sensation, which has seen a 150% development in the last 12 months, where mobile phone customers are adding “near me” to their search query i. e. “SEO Company near me”. These customers are looking to buy and buy from a nearby service or product supplier.
Although SEO can be a stand-alone service, it is most effective whenever combined with PPC, social media and status marketing. SEO is also the cornerstone of effective PPC, social media and reputation management campaigns.
Pay Per Click
Pay-per-click (PPC) often referred to as “Google Advertising” or “online advertising” is where you position advertising campaigns at the top of the search results for particular search terms. These search terms can be the terms people use when in the “research” phase of making a purchase or even targeted at the “buying keywords” whenever potential customers are looking to buy.
Although your own advert, depending on your budget, can be shown every time a search is made, you only pay when an internet user clicks on your advert and is taken to your website or calls you direct from the search engine results page meaning you only pay whenever you get a click from a potential customer hence the name for this form of marketing associated with Pay Per Click (often abbreviated to PPC).
How much you pay for each click is determined by a few factors. The “cost per click” (abbreviated to CPC) is determined by the quality and relevancy from the advert to the search term being used and the relevancy of the page on your site that the potential customer land on. These types of factors contribute to your overall “quality score”. The higher your quality score, the less you pay per click and less you pay per lead into your business.
In the UK, Google has the vast majority of search traffic and most of the budget should be placed their, however , you will not want to miss the smaller, but still considerable potential for customers from search engines like google like Microsoft’s Bing platform, as well as a small part of the budget should be allocated to other search engines. Also, the very best PPC management companies will also discuss distributing your PPC budget over a variety of campaigns aimed at different parts of the customer journey. A small part of the budget should be allocated to the research stage of the buying procedure when people are using broad search terms to get information, a small part of the budget men and women are searching for yours, your competitors or marketplace leaders company name. The majority of the spending budget when potential customers are using search terms directly related to making a purchase and lastly, a small part of the budget to re-market (show your own advertising to people who have shown the in your services or products by visiting your website) to capture and drive up conversions from the customers previously advertised too.
The best PPC Agency would have been a Google Premier Partner. A Google Premier Partner status indicates the company has a proven track record in delivering high-quality campaigns, which produce good competitive/low CPC’s and deliver high and positive ROI’s. The very best PPC agency will have a robust PPC management process in place to rapidly react and capitalise on changes in the PPC campaigns of your competitors.
In contrast to SEO, that can take some time to be fully effective, Pay Per Click is instant in the fact that as soon as your campaigns are usually live they can be generating leads for your business.
PPC is highly effective whenever carried out in unison with SEO. The well-optimised website will improve the quality score of your Google advertising campaigns resulting in a reduced “cost per click” meaning you will get more leads for your budget.
Social Media Marketing
Social Media platforms such as Facebook plus Twitter are now legitimate places for a business to attract leads. Facebook has over 38 MILLION energetic and regular users in the UK as well as the number is anticipated to rise to 42 MILLION by 2020. Whether or not your business sells to consumers or even other businesses, your potential customers take Facebook and using it often.
Facebook is excellent at raising awareness during the clients “research” stage, reminding them of your services or products during the “consideration” stage plus putting your specific products in front of customers at the “buying” stage. With this type of large audience and the flexibility to target customers throughout the buying process, Fb can be a good avenue to generate qualified prospects and sales and to deliver an excellent return on investment.
A good digital marketing company will have a proven track record in delivering highly effective Facebook advertising campaigns. The very best digital marketing agencies will be able to demonstrate the conversion rate and cost per lead of your social media marketing.
Again, social internet marketing and specifically Facebook marketing can be carried out as a stand-alone activity however it functions so much better when combined with SEARCH ENGINE OPTIMIZATION and/or PPC. When a potential customer appointments your website their computer is marked as having visited. This then allows you to target the user of that computer, who has shown an interest in your services or products.
When considering making a purchase, a potential customer will scour the internet to find feedback and reviews from earlier customers. Your online marketing and sales can live or die by the reviews for your business, services or products. Ensuring that positive reviews are easy to find and that any negative feedback is managed well, can be a huge benefit to your conversion price.
Digital marketing companies call this “reputation management” or “online popularity management” however , in reality, it is generating systems to generate customer reviews and customer feedback ensuing positive customer satisfaction is captured and easy to find for potential prospects.
Many businesses are concerned with allowing the public the ability to openly provide feedback. You are unable to please all of the people all of the time, and companies worry that a bad evaluation will have a negative impact on their business. Firstly, if someone is determined to leave a bad review for your company they will find a platform to do so and there are 1000’s of platforms to select from. It is better to have control of where clients are encouraged to leave a review. Secondly, a poor or bad review, if managed well, can be a positive for your business. Engaging with a bad review highlights that you care about feedback and consequently, you care about your customers. One well managed bad review can be as great for your business ten good reviews.